Rainbow bus flies sky high for inclusion

SkyBus owner Kinetic has made its commitment to diversity and inclusion spectacularly clear with one of our iconic SkyBus red double decker buses completely transforming with a rainbow-coloured design.

The ‘Pride Bus’ will be sure to turn heads, adorning freeways and arterial roads connecting SkyBus passengers between the city centre and Melbourne’s two major airports at Tullamarine and Avalon as part of the company’s world-famous airport transfer service.

The initiative serves as both a welcome to visitors landing in Victoria and a permanent reminder to the broader community that everyone should feel safe, respected and welcomed in Melbourne.

Mike Lewis, Inclusion and Equity Manager at Kinetic, said the initiative was a very visible celebration and recognition of LGBTIQ+ communities.

“We wanted to unveil the design in the lead up to IDAHOBIT (International Day Against Homophobia, Biphobia and Transphobia) and beyond, demonstrating our support for LGBTQI+ communities every day of the year,” he said.

“SkyBus has been an important piece of Melbourne’s fabric for over 40 years, and we are extremely proud of our role as ambassadors to the city. This is one important example of how we are using our position to support the SkyBus team and broader community.”

The vehicle features the Progress Pride Flag with an emphasis on inclusion and progression, with the words “You are Loved” in bolder font on either side.

SkyBus Melbourne acknowledges the Wurundjeri Woiwurrung People as the Traditional Owners of the lands on which we work, live and move people every day.